“A festive dining atmosphere is filled in the town with Norwegian salmon, brought to you by Norwegian Seafood Council (NSC) Winter Campaign 2015!”
The seasonal OOH campaign invited Hongkongers to share a slice-of-happiness with friends and families during Christmas. With the collaboration with retail chain of Wellcome and PARKnSHOP, a series of initiatives were planned and executed with the two chains to push the sales of N. salmon during this peak season of “shop and dine” – Iconic POSM display in-store, in-store demonstration, cooking workshops, KOLs endorsement, media publicity & joint promotion.
A 360-degree marketing campaign to remind HK consumers of N. salmon in their Christmas meal!
Madison’s humanistic creative ideas to win the consumers’ eyeballs, integrated capability in campaign planning and execution supported NSC to shape the preference of consumers towards N. salmon. The sales of N. salmon in 1 retail chain recorded a growth rate of 25% in 2015 Christmas compared to the same period of 2014.