創意的基本元素之二: 勇氣

上回講到「放眼世界」及「有智慧的分析」係一對好重要的元素記住我講係一pair, not two simple elements.有了這pair元素加勇氣你的創意基本功起碼到了一半何謂勇氣? (一) 勇敢地去多嘗試這一點有一個陌生的存在簡單地講,喺creative嘅過程中你有冇勇氣去探索一些自己不熟悉又陌生的領域?(二) 要有勇氣去「說出來」:好多時我哋有copy idea 但又無guts去講出嚟。怕idea會俾人笑,又怕上司criticize。怕怕怕。所以就無講出嚟。每次到最後才細聲對同事講「其實我有個idea, 唔知work唔work, 不過…算啦, 少講為妙。」I think everyone of you are so familiar with this situation. We don’t want that. Just speak it out, we work as a TEAM. WE’ll refine your crazy idea. (三)要有勇氣去面對失敗: 就因為怕失敗, 好多時會寧願唔出聲, 唔analyze and think 及 taking comments very personal. 你要知道每一個proposal只有一至兩個idea可以成立and it is a TEAM effort, not a simple person’s work. Thus the statistics is that 99% of our ideas will be killed in the process. A bit exaggerated but these “failed ideas” play a significant role: they help our creativity to become sharper and more credible. For me, I love failed ideas as much as I love the winning ONE idea. Be brave to accept failure. 好多人[香港人]話新加坡人唔creative. Depends on how you look at it. I just thinking of new things to make the creativity more competitive. They are actually very brave to come up with the “entertainment” (casino) project. Lately, the night F1 Race project is also very creative. 我哋香港人真的要向新加坡朋友學下乜嘢叫創意!